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MODULE SEVEN

Analysing Creative

  • Tracking Creative Tests 
  • ​Analysing Image Creatives 
  • ​Analysing Video Creatives 
  • ​Gender, Age, Placement Analysis 
  • ​Identifying Gaps in the Creative Lineup

MODULE EIGHT

Reporting

  • ​MER Tracker

MODULE NINE

Creative Strategy

  • Facebook Creative Production/Testing Strategy 
  • ​Creating photos/Buyer Personas 
  • ​Eugene Schwartz Levels of Awareness 
  • ​Spying On Competitors 
  • ​Spying On Competitors (Update)

MODULE TEN

Messaging & Copy

  • Messaging Pillars 
  • ​Messaging Hooks 
  • ​Pillars & Hooks Sheet 
  • ​Emotional Motivators 
  • ​Analysing Customer Reviews 
  • ​Copy & Headline Sheet

MODULE TEN

Ad Creative

  • Key Creative Types 
  • ​Creating a UGC Brief for Creators 
  • ​Video Scripting/Storyboarding Example (Problem-Solution)
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